"Products designed BY and FOR people with disabilities"
YOOG is the story of an engineer who, like many others, experiences a life-changing accident. Unsure if he will recover from this ordeal, he decides to give it a try... He doesn't have much choice anyway. It's at this moment that he truly understands what resilience is. It's the ability of a person to recover from trauma. Not only to heal oneself but to become a better version of oneself despite having a weakened body and bearing the scars of a painful past. Because it's in adversity that we grow, truly discover ourselves, and find the keys to surpassing our limits.
This is the philosophy of YOOG. Disability is a part of who we are, but it does not define us! It's a characteristic that, when one is creative and full of ideas, pushes us towards alternative paths. Not the shortest ones, these winding routes nevertheless also lead to happiness. Who would have thought!
To navigate these rugged paths, you'll need a good steed and some technical aids. That's YOOG's mission: to develop technologies that are both innovative, reliable, and above all, fun. Because that's what awaits you now: enjoying life to the fullest ! Are you ready to have fun and explore ?
The art of KINTSUGI, discovered in Japan in the 15th century, consists of repairing a broken object by highlighting its cracks with gold, instead of concealing them. Carefully tended to and honored, the broken object embraces its past, paradoxically becoming more resilient, beautiful, and precious than before the impact.